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Welcome to the first issue of the New Year. In this issue we explore the communication challenge that advisers have in keeping their brand in front of scheme members and a simple how template to plan out your scheme communications for the next 12 months.
Karl O Meara ACCA QFA
Welcome to the first issue of the New Year. In this issue we explore the communication challenge that advisers have in keeping their brand in front of...
New ways to communicate with scheme members
Not everything that glitters is gold and for the smaller adviser this phrase often rings true when it comes to their book of group pension business. Decent sized schemes which start out with great promise often ends up just about washing its own face...
Planning your scheme communications
Brand engagement can only be created through awareness and customer touch-points. The traditional annual renewal meeting has proved insufficient for creating lasting brand awareness.
Using Engage, your digital platform, you can plan out a simple But...